COMMUNICATING WITH CLIENTS: Making Announcements.

New policies, updated pricing, schedule changes, a move, a leave, added services— all examples of things we may need to share with our clients. Making changes in business is inevitable, but proper communication can make transitions, good or bad, much easier. We’ve got all the things to consider when communicating announcements with clients! 

Start Early

With any change it is important to let your clients know prior to the change being implemented. Give your clients plenty of notice before any major changes and include a start date of said change. A good rule of thumb is a month notice or 1-2 appointments so your client can make adjustments if needed. 

Send Reminders

When it comes to the details, clients may need reminders. Telling your clients more than once is going to ensure they have all the information they need. In my experience, I like to announce the change and then add details with the reminders. For example, announcing that you are changing locations to a new city and then later sending a reminder with additional information like exact address and parking instructions. Reminders can space out the information to avoid information overload. 

Use Two Forms of Communicating

Anytime you are communicating with clients I recommend the information be in writing so that it can be later referenced. When it comes to changes in your business an announcement in writing, such as text or email, is a good first step so that everything is communicated clearly. In addition to a written message, I like to verbally update my clients and answer any questions.

Technology is a Tool

Of course you can copy and paste a text message to every individual client, but there are easier and more efficient methods! Email is an easy way to reach a lot of people, but can be less effective and harder if you don’t obtain every client’s email address. If you use a scheduling system it is likely it also offers a way to mass message your client list. Win win!